About the Journal

Journal of Business and Management Research (JBMR) is a multi-disciplinary peer-reviewed Finance and Social Sciences Research Journal. JBMR aims to provide a platform for researchers, academicians, professionals, practitioners, and scholars to impart and share knowledge in the form of high quality empirical and theoretical based research papers, case studies, literature reviews, and book reviews. The Journal provides a forum for the publication of original papers on a variety of subjects reflecting the socio-economic, political issues, and sustainable development goals. Areas of interest for the Journal include, but are not limited to, the following Subjects: Management Sciences, Commerce, Finance, Banking, Economics. Preference is given to the contributions based on empirical research. However, book reviews and theoretical articles of immense importance and relativity; and of social scientists are also published. The Journal provides an international forum for the discussion and rapid dissemination of research findings in the field of Economics, Finance and social sciences from the primary level to provincial, national, and international levels. Additionally, JBMR invites commentaries and original opinion pieces or analyses of issues and events of concern to the concerned domains. Views expressed in the Journal are the authors’ views, based on their research works and analyses.

Announcements

Journal Publisher changed to Go Green Research and Education

2025-06-06

We are delighted to inform our esteemed authors, reviewers, and readers that the Journal of Business and Management Research is now officially published by Go Green Research and Education.

This change marks a new chapter in our commitment to sustainable, innovative, and accessible academic publishing in the fields of business and management. All future submissions, editorial processes, and publications will now be managed under our new publisher.

We sincerely thank you for your continued trust and collaboration.

Read more about Journal Publisher changed to Go Green Research and Education

Current Issue

Vol. 5 No. 2 (2026): Journal of Business and Management Research (JBMR)
Published: 2026-04-02

Articles

  • DETERMINANTS OF SOCIO-ECONOMIC DEVELOPMENT AMONG YOUTH IN BALOCHISTAN: A MIXED-METHODS ANALYSIS FOR YOUTH SOCIO-ECONOMIC ROADMAP DEVELOPMENT

    Muhammad Usman, Muhammad Yaqub*, Ms. Nafeesa Mir Zaman, Adnan Khan, Ms. Sarina Tareen
    1-32
    DOI: https://doi.org/10.64105/jbmr.05.02.701

  • THE ROLE OF RELATIONAL GOVERNANCE IN PUBLIC-PRIVATE PARTNERSHIPS SUSTAINABILITY PERFORMANCE: MEDIATING EFFECT OF COOPERATIVE BEHAVIOR AND MODERATING EFFECT OF ENVIRONMENTAL UNCERTAINTY

    Abid Rehman*, Aamir Nadeem
    33-53
    DOI: https://doi.org/10.64105/jbmr.05.02.703

  • ASSESSING THE DEPTH OF SDG INTEGRATION IN ISLAMIC BANKING OPERATIONS: EVIDENCE FROM EMERGING ECONOMIES

    Dr. Noor Ullah, Dr. Zahid Ali
    54-68
    DOI: https://doi.org/10.64105/jbmr.05.02.704

  • DETERMINANTS OF CONSUMERS’ CONTINUANCE PURCHASE INTENTION TOWARD LOCAL FOOD THROUGH ONLINE FOOD DELIVERY SERVICES: THE MEDIATING ROLE OF ELECTRONIC WORD OF MOUTH

    Khan Shehroz Khan*, Sheikh Muhammad Fakhar E Alam Siddiqui
    69-90
    DOI: https://doi.org/10.5281/zenodo.19486462

  • BLOCKCHAIN TECHNOLOGY AND DIGITAL CURRENCY ADOPTION IN PAKISTAN: DETERMINANTS, TRUST DYNAMICS, AND REGULATORY IMPLICATIONS

    Dr. Qazi Mumtaz Ahmed , Dr. Ashfaque Ali Banbhan, Dr. Shankar Lal
    91-108
    DOI: https://doi.org/10.64105/jbmr.04.04.706

  • SUSTAINABLE SUPPLY CHAIN PRACTICES AND THEIR EFFECT ON CORPORATE REPUTATION

    Zeeshan Haider, Dr. Sidra Shahzadi, Dr. Siti Aida Samikon, Mahwish Bakht
    109-127
    DOI: https://doi.org/10.64105/jbmr.05.02.710

  • PSYCHOLOGICAL SAFETY AND INNOVATIVE WORK BEHAVIOR: THE HIDDEN DRIVER OF HIGH-PERFORMANCE TEAMS

    Dr. Khalil u Rehman Bhatti, Dr. Khalid Hussain Abbasi*, Dr. Azeem Akhtar Bhatti, Dr. Dodo Khan Alias Khalid Malokani
    128-139
    DOI: https://doi.org/10.64105/jbmr.05.02.711

  • FINFLUENCERS AND FINANCIAL DECISION MAKING: THE ROLE OF SOCIAL MEDIA TRUST IN RETAIL INVESTMENT CHOICES

    Dr. Azeem Akhtar Bhatti, Dr. Khalid Hussain Abbasi, Dr. Tahal Kumar, Prof. Dr. Seema N. Mumtaz*
    140-151
    DOI: https://doi.org/10.64105/jbmr.05.02.712

  • INSTITUTIONAL QUALITY AS A DETERMINANT OF FOREIGN DIRECT INVESTMENT INFLOWS: A COMPARATIVE LONGITUDINAL ANALYSIS OF REGULATORY, POLITICAL, AND LEGAL FRAMEWORKS

    Dr. Asghar Kamal, Dr. Aamir Ullah, Dr. Muhammad Israr, Jamil Ahmad Khan*
    165-177
    DOI: https://doi.org/10.64105/jbmr.05.02.720

  • THE IMPACT OF AI-DRIVEN SOCIAL MEDIA PERSONALIZATION ON CUSTOMER PURCHASE BEHAVIOR IN SMES: EVIDENCE FROM PAKISTAN

    Naseer Ahmed Khan, Nazir Ahmed Bughio, Ali Akbar Wassan
    178-192
    DOI: https://doi.org/10.64105/jbmr.05.02.722

  • UNLOCKING BUSINESS VALUE: THE STRATEGIC NEXUS BETWEEN PROJECT GOVERNANCE, BENEFIT REALIZATION MANAGEMENT, AND PROJECT SUCCESS

    Riaz Ahmed*, Sidra Zainab Naqvi, Qurat-ul-Ain Mahmood, Aurangzeb Khan
    194-215
    DOI: https://doi.org/10.64105/jbmr.05.02.723

  • EMPLOYEE BASED BRAND EQUITY: AN EMPLOYEE-CENTERED APPROACH FOR THE ORGANIZATIONAL PERFORMANCE

    Rabail Ejaz , Dr. Muhammad Asif Zaheer , Dr. Muhammad Maroof Ajmal, Dr. Muhammad Hanif , Humaira Arzoo
    216-230
    DOI: https://doi.org/10.64105/jbmr.05.02.717

  • KNOWLEDGE SHARING MECHANISM IN THE TELECOM SECTOR OF PAKISTAN

    Saad Babar*, Dr. Syed Ali Raza Hamid, Dr. Syed Ali Raza Hamid
    231-246
    DOI: https://doi.org/10.64105/jbmr.05.02.716

  • DRIVING SUSTAINABILITY: THE INFLUENCE OF GREEN WORK ENGAGEMENT ON EMPLOYEE ENVIRONMENTAL PERFORMANCE THROUGH ENVIRONMENTAL COMMITMENT AND SOLID WASTE MANAGEMENT ATTITUDE

    Prof. Dr. Abdul Subhan Kazi, Zohra Asif, Dr. Syed Salahuddin*, Noor-ul-Ain Bakhtawar Siddiqui
    246-258
    DOI: https://doi.org/10.64105/jbmr.05.02.726

  • ASSESSING THE EFFECT OF KNOWLEDGE MANAGEMENT SYSTEMS ON EMPLOYEE PRODUCTIVITY THROUGH KNOWLEDGE SHARING BEHAVIOR IN ORGANIZATIONS

    Ubaid, Maryam Bibi, Dr. Haji Rahman*
    259-276
    DOI: https://doi.org/10.64105/jbmr.05.02.728

  • FINANCIAL INCLUSION STRATEGIES AND MARKET EXPANSION: THE ROLE OF DIGITAL MARKETING IN EMERGING ECONOMIES

    Dr. Faisal Masud, Dr. Tahir Imran Gulzar , Dr. Syed Khalid Ahmed, Muhammad Arsal Latif
    277-291
    DOI: https://doi.org/10.64105/jbmr.05.02.729

  • EXPLORING THE DETERMINANTS OF EXPORT COMPETITIVENESS IN PAKISTAN’S TEXTILE INDUSTRY

    Ume Farwa, Quratulain Benish, Aasma Sarwar
    292-312
    DOI: https://doi.org/10.64105/jbmr.05.02.730

  • INFLUENCE OF ENDORSER’S CREDIBILITY AND IDENTIFICATION ON PURCHASE INTENTION: A MODERATED MEDIATION APPROACH

    Khalil Ullah Safi, Prof. Dr. Adil Adnan
    313-333
    DOI: https://doi.org/10.64105/jbmr.05.02.732

  • EFFECT OF INTERNAL BRAND MANAGEMENT ON CONSUMER PURCHASE INTENTION: MEDIATING ROLE OF BRAND PRIDE

    Ms. Kiran Wazir, Prof. Dr. Adil Adnan
    334-353
    DOI: https://doi.org/10.5281/zenodo.20078268

  • LINEAR VERSUS NONLINEAR PROGRAMMING: EFFICIENCY, COMPLEXITY, AND PRACTICAL APPLICATIONS

    Fatima Farhat, Muhammad Dawood Shah, Sayyeda Aqsa Gillani, Qamruz Zaman* , Shahid Iqbal
    354-360
    DOI: https://doi.org/10.64105/jbmr.05.02.735

  • AI ADOPTION IN HUMAN RESOURCE MANAGEMENT IN PAKISTAN: A CONTENT ANALYSIS OF HR PROFESSIONALS’ LINKEDIN POSTS, JOB ADVERTISEMENTS, AND ORGANIZATIONAL COMMUNICATIONS

    Rana Muhammad Sarfraz Khan, Asim Azhar Shah , Waqar Dilshad
    361-385
    DOI: https://doi.org/10.64105/jbmr.05.02.736

  • IMPACT OF GREEN HUMAN RESOURCE MANAGEMENT PRACTICES ON SUSTAINABLE PERFORMANCE: THE MEDIATING ROLE OF GREEN INNOVATION IN PAKISTAN’S SERVICE SECTOR

    Ahsan Ullah , Dr. Muhammad Bilal
    386-407
    DOI: https://doi.org/10.64105/jbmr.05.02.737

  • IMPACT OF GREEN ENTREPRENEURIAL ORIENTATION ON GREEN FINANCIAL PERFORMANCE OF SMES FIRMS: ROLE GREEN HUMAN CAPITAL AND GREEN WORK CLIMATE

    Rohit Kumar*, Abdul Ghafoor Kazi , Sumera Kazi, Haseebullah Memon
    408-418
    DOI: https://doi.org/10.64105/jbmr.04.05.738

  • THE EFFECT OF WORK-FAMILY CONFLICT ON GENERAL HEALTH PERCEPTION: THE MODERATING ROLE OF EMOTIONAL INTELLIGENCE

    Samra Kausor, Dr. Ayesha Rashid Khan* , Shakeeb Hassan
    419-437
    DOI: https://doi.org/10.64105/jbmr.05.02.739

  • LACTATION SUPPORT AND WORK LIFE BALANCE: AN ANALYSIS OF ACADEMIC AND CORPORATE SECTORS IN PAKISTAN

    Huzaifa Faheem, Dr. Ghazal Khawaja Hummayun
    438-466
    DOI: https://doi.org/10.64105/jbmr.05.02.740
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