Vol. 4 No. 4 (2025): Journal of Business and Management Research (JBMR)

Published: 2025-11-30

Articles

  • CORPORATE SOCIAL RESPONSIBILITY AND CUSTOMER LOYALTY: AN EMPIRICAL ANALYSIS OF MULTINATIONAL CORPORATIONS IN THE PAKISTANI CONTEXT

    Syed Asad Hussain, Sarina Shirazi, Muhammad Abu Huraira, Muhammad Usman
    67-84
    DOI: https://doi.org/10.64105/jbmr.04.04.581

  • BRIDGING FINTECH AND SUSTAINABILITY: A HYBRID HUMAN, MACHINE THEMATIC ANALYSIS

    Dr. Kamran Ali Abbasi, Wahid Rostamkhil, Sadia Bibi, Alia Safdar
    273-292
    DOI: https://doi.org/10.64105/jbmr.04.04.580

  • FROM GREEN POLICIES TO PERFORMANCE: HOW DIGITALIZATION AND INNOVATION TRANSFORM ORGANIZATIONAL OUTCOMES IN INDUSTRY 4.0 OF PAKISTAN

    Kamran Khan Bohio, Farah Shaikh, Dr. Muhammad Sajid Amin, Muhammad Naeem
    800-816
    DOI: https://doi.org/10.64105/jbmr.04.04.583

  • EMPOWERING WOMEN ENTREPRENEURS THROUGH SOCIAL CAPITAL AND FINANCIAL ACCESS: EVIDENCE FROM PAKISTAN’S SME SECTOR

    Maryam Bibi
    817-831
    DOI: https://doi.org/10.64105/jbmr.04.04.584

  • INNOVATION AND COMPETITIVE ADVANTAGE: THE MEDIATING ROLE OF DIGITAL MARKETING AND CUSTOMER LOYALTY

    Samra Malik*, Asad Amjad, Mubashir Naeem
    832-846
    DOI: https://doi.org/10.64105/jbmr.04.04.585

  • GLOBALIZATION AND SMALL BUSINESS SUSTAINABILITY: THE MEDIATING ROLE OF FINANCIAL MANAGEMENT AND BUSINESS INTELLIGENCE

    Muhammad Faiz Muhammad*, Sadia Saeed, Sana Rashid, Hasan Raza
    847-862
    DOI: https://doi.org/10.64105/jbmr.04.04.587

  • FISCAL CONSOLIDATION AND ECONOMIC GROWTH IN PAKISTAN:AN EMPIRICAL ASSESSMENT UNDER THE IMF PROGRAM PERSPECTIVE

    Wajiha Amin, Zohaib Ali, Azmat Ali Shah, Alsa Noor, Saira Mehmood
    883-891
    DOI: https://doi.org/10.64105/jbmr.04.04.588

  • A PROJECT MANAGEMENT FRAMEWORK FOR ADVANCING SUSTAINABLE FASHION: IMPLEMENTING PLASTIC TAKE-BACK INCENTIVE PROGRAMS IN PAKISTAN

    Faiza Hisbani* , Azra Soomro , Dr. Paras Rani , Abdul Razzaq Shar
    892-909
    DOI: https://doi.org/10.64105/jbmr.04.04.589

  • THE ROLE OF DOMESTIC AVIATION IN PROMOTING THE TOURISM INDUSTRY IN PAKISTAN: EXAMINING THE INTENTION TO USE AVIATION SERVICES

    Zahid Bashir, Muhammad Faisal, Dr. Khuram Shahzad
    910-931
    DOI: https://doi.org/10.5281/zenodo.17674900

  • NAVIGATING SOCIO-TECHNICAL CHALLENGES IN AI IMPLEMENTATION: A COMPARATIVE CASE STUDY OF TWO PUBLIC SECTOR ORGANIZATIONS IN PAKISTAN

    Aamir Bashir*, Syed Tahir Rizvi, Abdul Zahid Khan, Wajid Ali
    932-962
    DOI: https://doi.org/10.64105/jbmr.04.04.579

  • Impact of Innovation on Business Performance; Rationalize Innovation Approach of Pharmaceutical Industry in Pakistan through Strategic Orientation

    Nida Farooq , Sohaib-Uz-Zaman, Muhammad Ali Kamran , Dr. Muhammad Muzammil
    963-982
    DOI: https://doi.org/10.64105/jbmr.04.04.592

  • Exploring the Nexus of Green Training & Development and Supply Chain Sustainability: The Mediating Role of Employee Eco-Behavior

    Mahnoor Laghari , Kamran Khan Bohio , Ali Jan
    983-996
    DOI: https://doi.org/10.64105/jbmr.04.04.593

  • ETHICAL ARTIFICIAL INTELLIGENCE SYSTEMS AND EMPLOYEE WELLBEING: THE MEDIATING ROLE OF TRANSPARENT, BLOCKCHAIN-ENABLED LEADERSHIP

    Shaheryar Shafiq*, Shafique Ahmed, Dr. Zohaib Azhar, Asad Amjad
    997-1012
    DOI: https://doi.org/10.5281/zenodo.17906668

  • DRIVING PERFORMANCE THROUGH DIGITAL TRANSFORMATION: INSIGHTS FROM PAKISTAN’S HIGHER EDUCATION INSTITUTIONS 

    Khalid, Dr. Raja Muhammad Ali
    1013-1027
    DOI: https://doi.org/10.64105/jbmr.04.04.599

  • EDUCATIONAL LEADERSHIP DEVELOPMENT: EVIDENCES FROM PAKISTAN’S HIGHER EDUCATION INSTITUTIONS

    Dr. Sarina Zainab Shirazi, Dr. Syed Asad Hussain, Sheikh Waqas Bin Aamir, Sheikh Waqas Bin Aamir, Mir Wajid Ali
    1128-1041
    DOI: https://doi.org/10.64105/jbmr.04.04.601

  • THE ROLE OF TALENT MANAGEMENT AND INNOVATION IN ACHIEVING ORGANIZATIONAL SUCCESS

    Sana Mughal , Dr. Nayyra Zeb
    1042-1051
    DOI: https://doi.org/10.5281/zenodo.18002051

  • ETHICAL AI IMPLEMENTATION AND QUALITY OF CARE IN HEALTHCARE: THE MEDIATING ROLE OF DIGITAL TRANSFORMATION AND MODERATING ROLE OF LEGAL FRAMEWORK

    Sana Naurin, Dr. Qazi Fahad*, Dr. Muhammad Jamil Khan, Aqeel Latif
    1052-1066
    DOI: https://doi.org/10.64105/jbmr.04.04.603

  • SERVANT LEADERSHIP INTRUSION TOWARDS PSYCHOLOGICAL SAFETY: MEDIATING ROLE OF PERCEIVED MEMBER STATUS

    Ahmad Adnan, Dr. Sheikh Raheel Manzoor*, Dr. Munsif Ullah
    1067-1078
    DOI: https://doi.org/10.5281/zenodo.17818624

  • Impact of Capital Structure on Banking Performance with Bank Size as a Moderator: A Comparative Study of Islamic and Conventional Banks of Pakistan

    Sidrah Ilyas, Dr. Sardar Ahmad*, Babar Munir, Maratab Ali
    1079-1093
    DOI: https://doi.org/10.5281/zenodo.17818702

  • CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCE: THE INNOVATION-DRIVEN PATHWAY

    Noor-ul-Ain, Yassir Mahmod*
    1094-1109
    DOI: https://doi.org/10.64105/jbmr.04.04.607

  • BANKRUPTCY PREDICTION USING ALTMAN Z-SCORE MODEL: A CASE STUDY OF PUBLIC LISTED MANUFACTURING COMPANIES IN PAKISTAN

    Babar Munir*, Sidrah Ilyas
    1110-1120
    DOI: https://doi.org/10.64105/jbmr.04.04.609

  • THE EVOLUTION OF FINTECH ECOSYSTEMS: A CONTENT ANALYSIS OF DIGITAL PAYMENTS, REGULATION, AND FINANCIAL INNOVATION

    Faisal Umar, Shafiq Ur Rehman
    1121-1133
    DOI: https://doi.org/10.64105/jbmr.04.04.610

  • IMPACT OF RENEWABLE ENERGY, OIL CONSUMPTION, GAS CONSUMPTION, INFLATION AND INTEREST RATE ON ECONOMIC GROWTH OF PAKISTAN

    Muhammad Ali Kamran*, Dr. Muhammad Muzammil , Nida Farooq
    1134-1150
    DOI: https://doi.org/10.64105/jbmr.04.04.613

  • EXAMINING THE IMPACT OF BOARD CHARACTERISTICS, AUDIT QUALITY AND SSB ON FINANCIAL STABILITY: A STUDY ON PAKISTANI BANKING

    Syed Ali Haider , Ms. Mehwish Khan
    1151-1170
    DOI: https://doi.org/10.64105/jbmr.04.04.615

  • THE ADOPTION OF BUSINESS INTELLIGENCE (BI) A REALM OF NEW ERA: A CASE OF PAKISTAN

    Muzammil Khurshid, M. Azeem, Dr. Hamood ur Rehman
    800-810

  • RECENT CLAUSES OF BILATERAL INVESTMENT TREATIES AND FOREIGN DIRECT INVESTMENT: EMPIRICAL EVIDENCE FROM ASIAN DEVELOPING ECONOMIES

    Wasif Anis*, Dr Mumtaz Hussain Shah
    1171-1181
    DOI: https://doi.org/10.64105/jbmr.04.04.622

  • DOES DIGITAL ACCESS DRIVE FINANCIAL INCLUSION? EVIDENCE FROM PAKISTAN’S GLOBAL FINDEX 2024 DATA

    Waqas Shair, Muhammad Imran Virk, Maliha Abdul Ghaffar , Usman Bashir
    1182-1198
    DOI: https://doi.org/10.64105/jbmr.04.04.628

  • ORGANIZATIONAL PROBLEM SOLVING AS A CONSCIOUS PROCESS: INTEGRATING SOFT SYSTEMS METHODOLOGY AND ORGANIZATIONAL CONSCIOUSNESS

    Muhammad Ajmal , Shaista Khalid , Azmat Islam
    1199-1213
    DOI: https://doi.org/10.5281/zenodo.18526093

  • EFFECT OF ENTREPRENEURIAL SELF EFFICACY ON ENTREPRENEURIAL INTENTION AMONG UNIVERSITY STUDENTS: EMPIRICAL EVIDENCE FROM PAKISTAN

    Muhammad Idrees Khan, Altaf Hussain*
    863-874
    DOI: https://doi.org/10.64105/jbmr.04.04.679

  • Beyond Green Finance, Do Green Bonds Build Climate-Resilient Firms?

    Safyan Majid*, Adnan Habib, Ali Raza Elahi
    1214-1243
    DOI: https://doi.org/10.64105/jbmr.04.04.809

  • THE ROLE OF SAKUK IN ECONOMIC DEVELOPMENT

    Dr. Farah Nasreen, Dr. Anam Tasawar, Ar. Muhammad Talha*, Nadia Kanwal , Maham Firdous
    1-19

  • IMPACT OF ENTREPRENEURIAL LEADERSHIP ON ORGANIZATIONAL INNOVATION: MEDIATING ROLE OF EMPLOYEE CREATIVITY IN INFORMATION TECHNOLOGY SECTOR OF PAKISTAN

    Tatat Rehman , Dr. Muhammad Usman
    20-52
    DOI: https://doi.org/10.64105/jbmr.04.04.544

  • FACULTY PRODUCTIVITY AS A PATHWAY TO CAREER DEVELOPMENT: EVIDENCE FROM PUBLIC UNIVERSITIES IN KHYBER PAKHTUNKHWA, PAKISTAN

    Muhammad Sulaiman, Dr. Faisal Sheraz
    53-66
    DOI: https://doi.org/10.64105/jbmr.04.04.567

  • JOINT INNOVATION CAPABILITIES AND EXPORT COMPETITIVENESS: THE MISSING LINK IN PAKISTAN’S MANUFACTURING SMES

    Dr. Khalid Mahmood, Dr. Haseeb Hassan, Dr. Kaleem Saifullah, Dr. Javeria Andleeb Qureshi
    144-159
    DOI: https://doi.org/10.64105/jbmr.04.04.568

  • ESG PRACTICES AND FINANCIAL DERIVATIVE PERFORMANCE: MEDIATING ROLE OF CORPORATE REPUTATION AND MODERATING ROLE OF INVESTOR AWARENESS

    Dr. Muhammad Tariq Mahmood, Ms. Khalida Khan, Mr. Muhammad Naeem*
    160-176
    DOI: https://doi.org/10.64105/jbmr.04.04.570

  • IMPACT OF PREEMPTIVE PERSONNEL MANAGEMENT ON ECOLOGICAL PERFORMANCE: A MEDIATING ROLE OF WORKER EFFICACY

    Muhammad Raheel Iqbal, Dr. Sheikh Raheel Manzoor , Obaid ur Rehman
    177-192
    DOI: https://doi.org/10.64105/jbmr.04.04.571

  • BLOCKCHAIN ADOPTION AND GREEN FINANCE TRANSPARENCY: THE MEDIATING ROLES OF INFORMATION ACCURACY AND FINANCIAL ACCOUNTABILITY

    Sohrab Khan Magsi*, Shafique Ahmed, Zahir Ullah , Asim Mehboob
    193-207
    DOI: https://doi.org/10.64105/jbmr.04.04.572

  • THE ROLE OF STRATEGIC MANAGEMENT IN BUSINESS GROWTH: THE MEDIATING EFFECTS OF INNOVATION AND BUSINESS PROCESS EFFICIENCY

    Asma Mushatq, Dr. Shehla Zaman, Ghulam Hussain, Naveed Khan
    208-233
    DOI: https://doi.org/10.64105/jbmr.04.04.573

  • FROM STRESS TO STRENGTH: ORGANIZATIONAL STRATEGIES FOR WORK-LIFE BALANCE AND BURNOUT PREVENTION IN THE BANKING SECTOR

    Dr. Irfan Ahmed Lashari, Dr. Tabassum Iqbal, Abdullah Shah, Abdul Razaque Bhayo, Saba
    234-244
    DOI: https://doi.org/10.64105/jbmr.04.04.574

  • FROM AWARENESS TO ACTION: EXPLORING THE INFLUENCE OF GREEN MARKETING ON CONSUMER BUYING PERCEPTION IN PAKISTAN

    Abdul Saleem, Faiza Ismail, Ayman Taj, Asadullah Lakho
    245-272
    DOI: https://doi.org/10.64105/jbmr.04.04.524